Let's Celebrate National Matcha Day 2024 together with a Matcha Latte!
What is National Matcha Day?
National Matcha Day is celebrated each year on May 2nd in the United States. We at Jade Leaf founded National Matcha Day back in 2021, taking our love of matcha to the next level as a celebration of all things matcha. We have some exciting plans for 2024 and you’re invited!
Matcha Day is dedicated to honoring the rich history and culture of matcha, as well as enjoying and appreciating its unique flavors and benefits that matcha brings. This day is widely celebrated each year on May 2nd, traditionally known among tea farmers as Hachiju Hachiya (88th night), the perfect time to begin Spring tea harvest.
As the #1 matcha brand in the United States, we’re the leading ambassador of all things matcha and our goal is to introduce even more people to the magic of matcha. Whether you’re a matcha newbie or a matcha connoisseur, join us in raising our cups to celebrate all things matcha!
How you can get involved in National Matcha Day
Celebrate all things matcha with Jade Leaf, today is the perfect day to try something new.
- Try a new matcha latte recipe, there are lots of ways to try matcha and experiment with different ingredients.
- Bake with it! Matcha works great in cakes and cookies.
- Introduce a friend, show them your favorite way you have your matcha.
- Prepare a traditional matcha tea, known as "chado" or "the way of tea".
- In NYC? Check out our limited-time events in the area (details below).
Special Events in NYC - New Yorkers you are in for a treat!
Dough Doughnuts – A Matcha Made in Heaven
What: In celebration of National Matcha Day, Jade Leaf are teaming up with Dough Doughnuts to create 2 Limited Edition donuts: Matcha Pistachio and Chocolate Glazed Matcha Cream Donut. It's a flavor explosion you won't want to miss! Stop by and tag us on Instagram @jadeleafmatcha & @doughdoughnuts
When: Matcha Donuts will be available May 2nd – May 12th, 2024
Where:
- Flatiron: 14 W 19th St, New York NY 10011
- Astoria: 21-70 31st St, Astoria NY 11105
- Brooklyn: 646 Vanderbilt Ave, Brooklyn NY 11238
- Rockefeller Center: 37 West 48th St, New York NY 10020
- UrbanSpace Vanderbilt: 230 Park Ave, New York NY 10169
See website for location opening hours.
BONUS: On Thursday May 2nd (Matcha Day) Get a FREE Iced Matcha Latte with any purchase (while supplies last)
Club Pilates - Make Your Own Matcha Stations
What: Make Your Own Matcha Stations are coming to a club pilates studio near you. Sign up to your local NYC Club Pilates class on May 2nd and craft your own pre or post pilates Matcha Latte. A huge giveaway prize and exclusive discount codes will be offered on the day.
When: May 2nd, 2024
Where:
- Tribeca: 47 Murray St. New York, NY 10007
- West Village: 389 6th Ave New York, NY 10014
- Williamsburg: 56 N 3rd St. Brooklyn, NY 11249
- Bayside: 208-02 Cross Island Pkwy Unit 4, Bayside, NY 11360
- Fresh Meadows: 179-26 Union Tpke, Flushing, NY 11366
New to matcha? Find our which matcha is right for you:
| Matcha Latte Mix | 
|
Crafted by baristas with the perfect balance of flavor and sweetness for you to make the perfect, coffee shop matcha latte at home. Make it your way with your favorite milks and syrups. |
| Ceremonial Teahouse |  |
Our Teahouse Ceremonial Edition is our most premium blend of tea leaves giving it an exceptionally smooth flavor profile that is best appreciated when sipping as a traditionally prepared hot or iced tea. |
| Culinary Matcha |  |
Our culinary grade matcha can be used as a delicious and healthy ingredient when blending, baking or cooking your favorite recipes. Flavoring your recipes with rich distinctive flavor, a gorgeous green color and a nutritional boost. |
Benefits of Jade Leaf Matcha:
- Unique Blend: Our matcha is a blend unique to us, we have farm-direct relationships and work closely with our tea masters to deliver you the most delicious matcha. Less Caffeine: Has less caffeine than coffee and gives you a steady energy boost.
- Versatile Ingredient: Whether you’re making a matcha latte or baking your next batch of cookies, matcha plays well with lots of ingredients and flavors – so you can make creations your own way!
- Antioxidants: Pure matcha powder contains EGCG, a natural antioxidant that is believed to help support overall body health.
- No Caffeine Jitters or crash: The combination of caffeine & L-Theanine found in matcha powder has been shown to provide a steady boost of energy without the jitters or hard crash.
- #1 Matcha: We are the Number 1 Matcha brand in the US, offering Premium Organic Matcha Sourced directly from Japan.