Mat·cha Peo·ple
noun
- a diverse community or group of people that love and/or are passionate about matcha, a powdered green tea originating from Japan
What is the Matcha People Campaign?
We will be the first to admit that the magic behind Jade Leaf is our matcha people, the community of matcha lovers that make our brand special. Instead of running a campaign focused on sharing what makes our products special, we are focusing our attention on the unique, diverse group of people that make Jade Leaf possible... you! The truth is, Jade Leaf does not and cannot exist without you, we are paying homage to our people.
Our growing community of matcha lovers on Instagram continue to share creative, innovative, and inspiring ways of how they incorporate matcha into their life. We love seeing your delicious lattes, homemade desserts, matcha face masks, and out-of-the-box matcha concoctions which made us realize that there are a plethora of ways to enjoy and incorporating matcha into our lifestyles.
With that being said, we would love to share your unique story and favorite way of enjoying Jade Leaf.
What does it mean to be a part of the Matcha People Campaign?
Our Matcha People Campaign creates a safe space to celebrate you, your individuality, enthusiasm and passion for matcha by featuring your story in our Newsletter, Blog, and Instagram. Connection is a fundamental need of all humans, we hope to virtually connect you to other matcha lovers so we can learn from each other, inspire one another, and establish a sense of closeness with likeminded people.
I'm in! How can I participate in the Matcha People Campaign?
Yay! We are doing a happy dance :)
To participate please complete the form below and keep scrolling reference our Video and Photo Guidelines.
What is a Matcha Love Story?
This is the moment you fell in love with matcha or a story about what you love most about matcha. If you uncertain about what to share, here are some questions to consider:
- What do you love most about matcha?
- What is your favorite way of enjoying Jade Leaf Matcha? Why?
There is no such thing as a wrong way to enjoy matcha. Although matcha has been enjoyed for centuries during the traditional Japanese Tea Ceremony, we recognize that the modern matcha lover embraces matcha in new, creative ways. Allow your creativity to shine through. Is there a favorite recipe you want to share? Favorite drink? Dessert? Savory dish? Skincare recipe? The sky is the limit! Remember, our intention is to highlight your individuality. For example, our Brand Manager Jules' favorite way of enjoying matcha is in a matcha milk bath... that's right, soaking in matcha.
What can I share in my video?
We want your uniqueness and individuality to come through. As this campaign is focused on people, we would love to see your amazing face in the video, talking through your favorite way of enjoying Jade Leaf, and even capturing some footage of you enjoying matcha in that way. Videos up to 1 minute will be accepted, feel free to edit your video together as you would an Instagram Reel. We will be sharing videos in our Instagram Feed, Story, and Reel with proper credit to your page.
