Our favorite day of the year is nearly here!!!
Last year, Jade Leaf declared the first-ever National Matcha Day on May 2nd. Our community's response was so overwhelmingly positive and we had too much fun... so we decided to extend the celebration to an entire week for this 2nd annual holiday.
Here's everything you need to know to join in on the matcha-tivities:
What is National Matcha Day?
National Matcha Day is a day for matcha lovers across the country to express their love for matcha and their appreciation for the beautiful craft, passion, and culture of Japanese Tea Farmers.
Why May 2nd?
May 2nd is known as Hachiju Hachiya (translating to the "88th Night" which refers to the 88th date of the traditional Japanese calendar). Tea farmers consider Hachiju Hachiya as a favorable date to begin the Spring tea harvest — it seemed natural that all matcha lovers would celebrate their tea farmers' efforts on this momentous day.
How Do We Celebrate?
By making matcha even more accessible to all of our matcha obsessed, matcha newbies, and matcha curious friends, online and IRL!
ONLINE
We’re offering one of our deepest discounts across our entire online collection on jadeleaf.com! All week long, from April 29th-May7th, Use code NATIONALMATCHADAY on our website for 25% OFF your entire order! It's the perfect excuse to try our matcha for the first time, stock up on your favorites, gift a friend, or try a new-to-you item.
*Not valid on gift cards. Not able to be combined with any other promotion. Promo ends on Friday May 6, 2022 at 11:59pm PT. Valid on U.S. purchases only.
IRL: FREE MATCHA BEVERAGES IN PARTNER CAFES
Matcha people in San Francisco, Portland, and San Diego can visit the below select cafe partners, ask for a matcha-based drink, and receive it for free while supplies last. Jade Leaf isn’t excluding coffee from the party and will be covering dirty matcha beverages as well for people who love their matcha mixed with coffee.
SAN FRANCISCO Participating cafes:
Home Coffee Roasters - [1222 Noriega St, San Francisco, CA 94122] + [2018 Clement St, San Francisco, CA 94121] + [455 Grant Ave, San Francisco, CA 94108]
Aura Tea - [121 Spear St Suite B05, San Francisco, CA 94105]
PORTLAND Participating cafes:
Super Joy Coffee - [1401 SW Yamhill St, Portland, OR 97205]
In J Coffee - [1431 SW Park Ave, Portland, OR 97201]
Less & More Coffee - [1003 SW 5th Ave, Portland, OR 97204]
SAN DIEGO Participating cafes:
Naked Cafe - [300 Carlsbad Village Drive Suite 107A Carlsbad, CA 92008] + [288-C N. El Camino Real Encinitas, CA 92024] + [3555 Rosecrans St. Suite 109 San Diego, CA 92110] + [106 S. Sierra Ave. Solana Beach, CA 92075]
SOCIAL MEDIA
Follow us @jadeleafmatcha on Instagram and @jadeleaf.matcha TikTok for special premium giveaways, recipes and more!